Mail.Ru says ad platform myTarget takes cryptocurrency as payment

MOSCOW, Mar 6 (PRIME) -- The advertising platform of Russian Internet giant Mail.Ru Group, myTarget, has started accepting the bitcoin or the bitcoin cash as payment for advertising on Mail.Ru Group’s properties and on its ad network, the group said on Tuesday in a statement.

“We want to provide best service for our business partners. myTarget will be a first step in creating a new ecosystem that will further develop and embrace other Mail.Ru Group’s products, including games,” First Deputy Chief Executive Officer Dmitry Sergeyev said.

Website owners and app developers who signed up with the myTarget ad network will be able to choose to get paid by the network in cryptocurrency.

Mail.Ru Group expands the usage of the two popular cryptocurrencies: BTC and BCC. The company announced today that it is offering a new convenient payment method for those businesses that already use cryptocurrency. They now can choose to pay in cryptocurrency for advertising on Mail.Ru Group’s properties, including social networks VKontakte and Odnoklassniki (OK) and e-mail service Mail.Ru.

For cryptocurrency payments processing via its international brand My.com, Mail.Ru Group is partnering with BitPay, the world’s leading bitcoin payment processor. BitPay now works with more than 50,000 businesses worldwide, including Microsoft, Virgin Galactic, PayPal, and Zynga. BitPay will convert cryptocurrencies into cash and will take the exposure.

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